The System · 02 of 06
Lead Capture Everywhere
The hub form, your own site, quizzes and calculators: every path posts straight into your CRM, tagged by where it came from.
Hub Form
The shared introduction form on the Contractor Hub storefront.
Your Website
Forms on your own pages, wearing your brand.
Quiz
Guided questions that qualify while they capture.
Calculator
Ballpark tools homeowners actually finish.
Phone Call
Answered and captured, day or night.
Your CRM
One record per lead, the moment it arrives. Tagged by where it came from:
Every path we build runs through capture we control, so every lead is attributable to the path that produced it.
How It Works
Every path lands in the same place
- 1
One capture pattern, everywhere
The hub form, your site's forms, your quizzes and calculators all run the same pattern: ask for what your crew needs, nothing more, and post it straight into your CRM.
- 2
The homeowner submits once
No lead waits in an email inbox, a website dashboard, or a spreadsheet someone meant to check. The submission becomes a CRM record the moment it is sent.
- 3
The source is tagged on arrival
Each record carries where it came from, so months later you still know exactly which page, quiz, or listing produced the job.
- 4
Follow-up starts from the record
Your agent and your crew work the lead inside the CRM, not from a forwarded email. The first touch can happen within minutes because nothing had to be copied anywhere.
For Your Company
What it does for your company
Most lost leads are not lost to competitors. They are lost in the handoff between the place a homeowner asked and the place your company works. Capture everywhere closes that gap on every surface you run.
- No inbox leads. Every request is a record your crew can work, not a message someone might see.
- Every path is measurable. Tags show which surfaces earn their keep.
- One pattern to learn. Your crew sees the same record shape no matter where the lead started.
- Your brand stays out front. Capture on your pages wears your logo and your voice; Kraken runs underneath.
What setup takes
You provide: your pages, and the offers your quizzes and calculators make. We create the capture forms in your workspace, wire each page to its endpoint, and verify the whole path with a live test submission before anyone calls capture operational. Until a wire is verified, nothing pretends to collect leads it cannot deliver.