The System · 04 of 06
Photo Qualification
Homeowner photos and project scope are captured up front, so your crew quotes a qualified job instead of a cold name and a ZIP code.
Homeowner's Phone
What arrives with the lead
- Photos of the actual jobThe area, the condition, the access, before anyone drives out.
- Scope in the homeowner's wordsWhat they want done, attached to the same record as the photos.
- Property basicsThe details your trade needs to size the work honestly.
- Contact and timingWho to reach, where, and when they want it done.
The qualification step is part of the request itself, while the homeowner is motivated, not a favor your crew begs for later.
How It Works
The full picture before the drive
- 1
The request asks for photos up front
Your capture forms and your agent ask for photos and project scope as part of the request. Homeowners who are serious send them; the ask itself screens the rest.
- 2
Everything attaches to the record
Photos, scope, and answers land on the lead's record in your CRM. Nothing sits in a personal text thread that only one person can see.
- 3
Your crew reviews before the visit
The estimator opens the record and sees the job: condition, access, rough size. The visit confirms the plan instead of discovering it.
- 4
The quote starts qualified
Right crew, right materials, realistic timing. A qualified lead is worth more than a shared name, and it closes better.
For Your Company
What it does for your company
Marketplace leads are a name and a ZIP code, sold to several companies at once. A Kraken lead carries the evidence of the job itself. That depth is the difference between racing to a door and walking in prepared.
- Fewer wasted trips. Jobs that are wrong for you are obvious before the truck rolls.
- Quotes built on the actual job. Photos and scope beat a phone description every time.
- A seriousness signal. A homeowner who sends photos is further along than one who clicked an ad.
- The record keeps the proof. What was sent, what was quoted, and what was done stay together.
What setup takes
You provide: the list of photos and details your crew needs to quote your trade. Your list, not a generic one. We build the qualification step into your capture forms and your agent's flow, and verify it with a live test submission before it counts as working.